At Goodwood, Stephenson noticed that the 2 Series sat alone for much of the event, with relatively few viewers interested in its new design. After the massively criticized 4 Series (as well as the M3 and M4), Stephenson breaks down the design of the new 2 Series to see if it’s improved over its sibling or if BMW is digging itself deeper into a hole.
Before you watch the video, if you really like the design of the 2 Series, maybe don’t watch it. Stephenson eviscerates its design. While he praises BMW for fixing the grille, returning it to a normal sized grille, instead of the 4 Series’ beaver teeth, he really doesn’t like anything else about it. Like, at all.
In fairness, most his criticism is fair. Of course it’s fair, he’s an automotive designer and a very good one at that. He clearly knows what he’s talking about. But it’s certainly hard to argue with him, even as someone who likes the car. I do like the new 2 Series, although maybe that’s because the revelation of getting a good looking grille again made me forgive the rest of the car.
Stephenson essentially feels that the car has no real design language. In fact, he seems to think it’s a bit of a mess. Though, don’t think he’s just sitting in his chair, mocking the car. Stephenson highlights a ton of very specific issues he has; lines that shouldn’t exist, lines that should exist but don’t, shapes that don’t work with each other, proportional issues — you name it, the 2 Series’ got it. Check out the video to see the 2er from a designer’s perspective.